How Native Advertising Becomes Content
by Laurie Sullivan, Sep 18, 2013, 4:14 PM
Kristin Kovner takes us through six lessons for marketers that want to explore native advertising, and tips for applying these tactics in other media. She examines what the growth in native advertising can overall teach brands about digital marketing. One of the more important points she stresses is to treat ads like content, which makes sense when thinking about Google's view on ads as sources of information. The thinking falls directly in line with Larry Page's long-term strategy of turning ads into information and content. Read the article here.