Adweek yesterday posted a Q&A with Bob Lord, CEO of AOL Networks. He was previously CEO of Razorfish, and the first question Adweek asked him was about why he moved from the agency side to a media company.
"I actually have an engineering and a technical background, and I spent the beginning part of my career coding and programming robots on factory floors. So technology has always been in my DNA, and I still had that yearning to get back into the technology business," he told Adweek.
Lord also covered programmatic advertising, AOL's upcoming "Programmatic Upfront," and touched on mobile advertising.