Around the Net
Finnish Magazine In 4th Crowdsourced Edition
- Journalism.co.uk, Tuesday, September 24, 2013 2:17 PM
Bonnier Publications magazine Olivia, a Finnish title, went one step further in 2010 when it built a platform which would enable its readership to effectively build an edition of the magazine. Speaking at magazine conference FIPP Congress in Rome yesterday, Marjaana Toiminen, chief executive of Bonnier Publications, shared the team's experience in working with readers to create an edition of Olivia, which it has continued to do on an annual basis, with the fourth edition currently in production.
