Around the Net
Viacom Expanding Through Central Eastern Europe
- M&M Global, Wednesday, September 25, 2013 1:59 PM
The deal is set to broaden the network’s coverage and fan-base in the region via its channels such as Nickelodeon and Comedy Central. Comedy Central regularly comes in as first among the most viewed Hungarian cable channels and Nickelodeon will be available in more households in Hungary and Romania with the new deal – an additional 3 million households in Romania and 500,000 new households in Hungary from this October. Nickelodeon outperformed its plans in the region in 2012, says VIMN.
