- ClickZ, Monday, October 28, 2013 5:35 PM
Jeremy Hull reminds us that a
key strength of search marketing is its ability to track clicks and conversions. The challenge with mobile, however, has been users looking to
complete an action outside of an easily tracked purchase or download. Hull takes us through conversions that marketers cannot ignore. He tells us that recent innovations from Google and Bing make it
easier to incorporate these conversions into the strategy. Read the article
here.
Read the whole story at ClickZ »
