Around the Net
Google Gives Nielsen The Green Light To Put Measurement Tags On YouTube
- Wall Street Journal, Tuesday, November 12, 2013 1:19 PM
Nielsen disclosed last week that Google now allows advertisers to test Nielsen's online ad measurement tool when they negotiate ad buys on Google's YouTube. Nielsen expects Google to accept the measurement tags across its properties by early 2014. Google changed its policy from an earlier decision that refused Nielsen's request to put measurement tags on ads running on YouTube.
