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Cyber Monday Paid-Search Tips

Shop.org forecasts that online holiday sales could grow between 13% and 15% to $82 billion. Data and analyst firm comScore estimates mobile commerce sales could reach as high as $9 to $10 billion in Q4 2013. Brad McMillen serves up tips on preparing paid-search campaigns for Cyber Monday, the Monday following Thanksgiving. For starters, he suggests, using "Cyber Monday" prominently in the text, create a Cyber Monday site link, and use Cyber Monday landing pages. Read the article here.

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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.