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Real-Time Marketers Must Be 'Present,' Which Is More Than Simply Being There
- Search Engine Journal, Monday, December 2, 2013 1:21 PM
Search Engine Journal today posted an article and video highlighting Rob Garner's thoughts on real-time marketing. Garner says brands need to be "present" to be real-time, and that present is not just about being active on social media. "It's about producing content in real-time," the article reads.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.