How To Use Google's AWQL
The AdWords Query Langauge (AWQL) allows marketers to add the ability to access the AdWords API reports. All the data and the segments become accessible to marketers through a script, making it easy to automatically keep tabs on specific areas in an account. Jacob Fairclough takes marketers through an overview of the script before providing examples. He defines the AWQL script and takes us through the process of how to use it. Read the article here.