• Moz, Friday, December 6, 2013 12:34 PM

The benefits are not always apparent, but marketers need to start thinking out of the box and invest in serendipitous marketing. Rand Fishkin explains the importance of investing time and resources in non-measurable marketing. Sometimes it's the one- and two-off encounters that are not immediately recognizable and difficult to predict that work out best, such as an encounter at an unrelated conference. Fishkin suggests how to approach these investments and how they might pay off. Read the article here.

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