Flurry Shows Mobile App, Search Spikes During Holidays

Flurry, Friday, December 6, 2013 12:49 PM
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Flurry released stats that suggest the use of mobile apps in the U.S. spiked by 25% on Thanksgiving Day compared with the previous Thursday, and not just as a result of shopping app use. The company analyzed U.S. app session starts from the day before Thanksgiving through to Cyber Monday, compared Thanksgiving week to the previous week, and also compared those time periods for the two previous years. Mary Ellen Gordon explains the results.
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