Publishers Risk Everything For Viral Hits

The New York Times, Tuesday, December 10, 2013 11:01 AM
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Because of its overuse and inescapable, industry-reshaping power, the term “viral” is loathed by most media and marketing types. Adding to its notoriety, The New York Times accuses a growing number of publishers of valuing viral success over factual accuracy. “Truth has never been an essential ingredient of viral content on the Internet,” it writes. Among other media brands (and direct NYT competitors), the paper of record calls out Gawker, BuzzFeed, The Huffington Post and Mashable for valuing the V-word above all else.

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