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Brands Perpetuating Programmatic Myths

iMedia Connection has posted an article arguing that brands are perpetuating myths about programmatic by "stay[ing] in their lane and maintain[ing] the status quo."

"It's time for brand marketers to become familiar with the role of automation," the post's author, Netmning's VP of Sales Jon Schwartz, challenged.

You can find the post here.

Read the whole story at iMedia Connection »

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About the Author

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.