What Search Marketers Should Expect In 2014

PPC Hero, Dec 12, 2013, 11:48 AM
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Sam Owen describes what he believes are 16 changes coming to Google paid search in 2014, starting with the fact that ads will become more obvious to the casual observer with little orange-yellow buttons that read "Ad." The search results page will become more colorful. We've seen it in several new formats that incorporate images. Product listing ads will become more important. They might even provide a way to develop a new hybrid paid-search ad that eliminates the blue links. Read the article here.
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