Tips For Competing In AdWords

WordStream, Thursday, December 12, 2013 11:47 AM
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Brad McMillen gives marketers a guide that will help to improve paid-search results without reverting to "bid-pumping" tactics. He takes us through examining the digital space that specific products compete for, what prompts the ads to serve up, and specific steps that marketers can take to compete in AdWords by starting with eye-tracking and heat maps through ad rank and quality scores. Read the article here.
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