Around the Net
Capital One's Real-Time Marketing, Offline Sponsorship Combo Paying Off
- Warc, Friday, December 13, 2013 2:36 PM
Warc has reported that Capital One's combination of real-time marketing and offline sponsorships has led to "considerable success."
Of note were Capital One's real-time marketing efforts that took place way back in March -- during the NCAA "March Madness" tournament. Capital One is an official partner of the NCAA..
