'NYTimes' Taking Native Ad Plunge

The New York Times, Friday, December 20, 2013 9:28 AM
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Will The New York Times add legitimacy to native advertising, or will the divisive ad model muddy the publisher’s good name? Only time will tell, but, as NYT’s public editor reports, the paper of record is definitely diving into native. “After months of preparation and scrutiny, ‘native advertising’ is about to arrive at The Times,” Margaret Sullivan reports.  

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