@FT Offers Twitter Tips As It Hits 1M Followers

Journalism.co.uk, Monday, December 23, 2013 3:39 PM
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Last week, @FT reached 1 million followers, so we spoke to the Financial Times communities editor, Sarah Laitner, to get some advice on providing the best experience for readers and the organisation. First thing: Write in clear language. This may seem obvious, the need to be clear and concise is a given for journalists especially when dealing in 140 characters, but it is not always so simple.

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