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When Interest Trumps Keywords In Search Ranking Factors

  • Moz, Tuesday, December 24, 2013 11:08 AM
Keywords will become less important as a ranking factor in 2014 for search engine queries. Rand Fishkin doesn't exactly say that in his Whiteboard Friday video, but he does explain how focusing on specific kinds of people and the topics they're interested in can become more effective in driving valuable traffic than ranking for specific keywords for search engine optimization (SEO). Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.