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The 'Nerds' Should Be Doing The Selling
- Advertising Age, Monday, December 30, 2013 1:24 PM
Advertising Age has posted an article saying data scientists should be on sales calls because “ad tech’s complexities require explanations to clients that go beyond relationship sales.”
“We can't ignore the fact that the data scientists, nerds and quants have become the cool kids now,” the post says. Read it here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.