ShopAdvisor Appoints New Chief Data Officer

ShopAdvisor has appointed industry consultant Peter O'Kelly as chief data officer, a newly created position. A long-time software industry veteran, O'Kelly will oversee the company's strategy for leveraging shopping-intent and brand-affinity data.

“Our platform gathers an enormous amount of data that not only reveals affinity for particular brands and products, but also enables us to predict intent at the moment of discovery,” said ShopAdvisor CEO Scott Cooper, in a statement Tuesday.

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