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Are Facebook's Algorithm Changes Really Sinking Sites?

  • Slate, Wednesday, February 12, 2014 11:57 AM
Not everyone is buying the theory that recent changes to Facebook’s news feed algorithm are responsible the supposed struggles of certain Web sites (read: Upworthy). “I think it’s unlikely that those news feed changes are responsible for Upworthy’s apparent dip in Facebook traffic -- if the dip is even real,” Slate reports. Upworthy has actually changed its own priorities in recent months … Rather than focus on page views and Facebook shares … the site has begun measuring the amount of time readers spend reading or commenting on a given story.”
 

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