DataXu Appoints Ed Montes As Chief Revenue Officer

by Val Brickates Kennedy , March 18, 2014

Marketing software firm DataXu has appointed Ed Montes as its chief revenue officer. Montes is a co-founder and former chief executive officer of ad tech firm Digilant. Prior to founding Digilant, Montes was managing director of Havas Digital, North America and a director for Yahoo.

“The arbitrage game is over. It is important to understand the value proposition in the digital advertising industry is software, and I am excited to join a winning company with a team that understands that,” said Ed Montes, in a statement.

“DataXu’s commitment to making programmatic easy for marketers to adopt is leading the way for our industry. It is hard to ignore the progress DataXu has made in providing digital marketing solutions that advertisers can operate and execute in-house, in bold, exciting new ways,” Montes added.

ad technology, digital marketing

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