Around the Net
Om Malik: Native Ads Will Work Only On Social Media
- Fast Company, Thursday, March 20, 2014 2:07 PM
The lens through which I view the media world is pretty simple: If you are in the business of sucking up attention, then you are in the media business. Both old and new publishers, from The New York Times to BuzzFeed, are media entities, but so are Internet services such as Twitter, Snapchat, Instagram, and Facebook. And every brand on earth. They all want time from my day.
