Around the Net
Twitter Buys SecondSync
- The Guardian, Wednesday, April 2, 2014 2:21 PM
Twitter is trying to strengthen its association with real-time TV viewing after acquiring two European social TV firms, Parisian firm Mesagraph and the London-based SecondSync. Details of the terms were not confirmed, but both the companies, which provide analytics to broadcasters and advertisers about how people engage with television, will be working out of Twitter's London office.
