Looking to breathe new life into paid-search campaigns? Crystal Santos tells us to reset the campaign structure every six months. Some of the tips offered range from revamping campaigns running in
Google and Bing to capitalize on different audiences to running search query analysis every 30 days. Also, analyze factors around low volume terms, as well as outlying high-volume terms to determine
whether the causes are intended or due to broad match mapping, click fraud, or other things.
Read the whole story at Search Engine Watch »
