Around the Net
Rovio 'Gearing Up' For Programmatic Direct
- AdExchanger, Friday, April 18, 2014 1:12 PM
Michele Tobin, VP of global brand partnerships and advertising at Rovio -- creators of the "Angry Birds" franchise -- told AdExchanger in a Q&A that the company is “gearing up to do direct programmatic sales with select brands.”
She added: “We’re looking at programmatic as a direct solution as more advertisers move in that direction. But we also see programmatic as being promising in better monetizing remnant inventory.”
