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Google Acquires Rangespan To Support Shopping Data Management

Google has acquired London-based Rangespan to support the back-office services in Google Shopping. Rangespan's Web site explains that it already has begun working with each of its retailers and suppliers to wind down Rangespan's services. CrunchBase describes Rangespan as an "automated supply chain service" enabling online retailers to expand product selections. It combines an order management system, supplier marketplace, customer protection system and product data catalog.

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