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Apple's Grand Unification Strategy

  • Re/code, Tuesday, June 3, 2014 11:32 AM
With its new mobile and Mac operating systems, Apple is aligning its software and hardware more closely than ever. Why? “The overwhelming purpose … is to make it irresistibly attractive to use all of its devices and services as a unified digital ecosystem, not to mix and match,” reasons Walt Mossberg. Yet, “The unifying software foundation Apple unveiled [this week] will only work if its next round of hardware devices is truly compelling.”
 

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