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Global Launches Audio Exchange, Eyes Inclusion Of Programmatic

  • The Drum, Friday, June 20, 2014 3:58 PM

Global, a London-based commercial radio group and home to Global Radio, has launched the Digital Advertising Exchange (DAX), an ad platform to let buyers tap into Global’s portfolio of audio inventory, The Drum has reported. DAX also features inventory from brands such as Bauer Media and services such as Spotify and Blinkbox.

The Drum notes that “if the exchange gathers scale the next step will likely be introducing programmatic trading to the process.

“We’ve been having conversations about where programmatic fits,” Mike Gordon, Global’s managing director of commercial, said to The Drum. “The view is that it needs to have size and scale, obviously we’ve only just launched it, but there is an obvious benefit for everybody. Under the right circumstances, a programmatic buy makes life easier for everybody.”

Read the whole story at The Drum »

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