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Is Twitter Testing In-Tweet Product Purchases?

  • Re/code, Tuesday, July 1, 2014 11:06 AM
There appear to be tweets with “Buy now” buttons circulating on Twitter. After spotting the tweets -- all of which feature products from Fancy.com -- Re/Code thinks they’re perhaps a sign that the micro-blogging leader is finally getting serious about ecommerce. “It would be difficult … for Fancy to include ‘Buy now’ buttons in a tweet without Twitter’s approval,” it writes. “So it’s likely that in-tweet shopping is here, or coming soon.”

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