• The Hollywood Reporter, Tuesday, July 1, 2014 4:04 PM

While Paramount’s "Transformers: Age of Extinction" did pretty well on its opening weekend, raking in nearly $100 million in ticket sales nationally, its success merely highlights the fact that no other early summer blockbuster has actually broached the $100 million mark on its opening weekend -- the first time that’s happened in a decade. Overall summer box office revenue is down 15% so far, according to The Hollywood Reporter, which notes that movie industry execs are quietly voicing concern about this box-office softness, amid worries about their big “tentpole” movie strategies. Opening weekend sales are crucial if summer blockbusters are going to break even. The possibility of declining movie attendance is also a perennial concern for cinema advertising networks NCM and Screenvision (now in the process of merging), especially as cinema ad prices come under growing pressure from the proliferation of online video.
 

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