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Commentary
2020 Headlines: Programmatic Killed The Salesperson
- Forbes, Monday, July 7, 2014 11:51 AM
Forbes recently posted an article dated July 5, 2020, suggesting that programmatic could end the role of media salespeople.
The post peers six years into the future, but it references
something that happened just weeks ago. Forbes speculates that P&G’s decision to buy 70-75% of its digital media programmatically will be looked back on as the “single event or
watershed moment that might have foreshadowed the end of direct media selling.”
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.