• Fortune, Monday, July 14, 2014 11:31 AM

Taking a deep dive into Instagram, Fortune considers what has made the photo-sharing network so popular, and what parent company Facebook has planned for the service. “Just as Kodak’s invention of a roll of film made it easy for almost anyone to take photographs … Instagram’s invention … makes everyone capable of creating and sharing nuanced, edited pictures today,” it writes. Yet, as Mark Zuckerberg recently said of Instagram: “Monetization isn’t our near-term priority.”
 

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