Familiarity breeds use. So making similar features can attract more consumers to the app. Google Maps app's update for iPhones and iPads adds features known in Yelp, such as a local guide that shows
places and activities depending on the location and time of day. It also provides the ability to view search results in the Map or as a list. Previously in Google Maps, users could only view results
from the map one at a time. Business Insider points out these features have been popular in Yelp for some time.
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