“Discovery to purchase” enablement is a strong value proposition, and Groupon knows that. Groupon officially launched its Groupon Payments credit-card-processing service in September 2012.
The service’s unique selling point was based on pricing, customer service and reliable card readers. Why? Because Groupon is in the coupons/deals market, and those need to be redeemed to
complete the commerce cycle. It bought Breadcrumb so customers could redeem Groupon vouchers with a single tap at supported POS. Also, several companies, including GrubHub and PayPal, have been trying
to change the dining-checkout experience. It is also believed that Groupon acquired a company called FeeFighters that was looking to offer credit-card processing services to merchants as part of a
broader effort to deepen data collection and analytics. And that also propelled Groupon towards Breadcrumb etc. Groupon also wanted to have a checkout system that could be used in stores and
restaurants. On 19th May 2014, Groupon announced the introduction of Gnome, a tablet-based platform that will provide sophisticated tools to local merchants to run their businesses in a more effective
manner and to better understand their customers.
Read the whole story at Let's Talk Payments »
