Twitter wants Wall Street to stop focusing on its monthly active user numbers, which have been driving the company’s stock down, and, according to the social network, don’t reflect its
true reach. At the end of the month, therefore, Twitter will reportedly debut several new metrics along with its second-quarter earnings. “The new metrics will measure the breadth of the
audience that is exposed to Twitter's content but not logged in,” The Wall Street Journal reports. “The aim: to show Twitter isn't just a diminutive Facebook.”
Read the whole story at The Wall Street Journal »
