Footwear and accessories brand Donald J Pliner has seen drastic improvements in sales a and membership as it celebrates its one-year anniversary of implementing a mobile-optimized Web site, including
a three percent increase in average order size. The site differs from typical Web-responsive sites with the use of an adaptive design and content that is customizable across each channel, giving the
brand the ability to maintain certain inventory geared towards the mobile user. Ecommerce software platform MarketLive managed the brand’s transition to mobile in attempt to triple online
revenue within a three-year period.
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