Target is answering Amazon’s image recognition application with its own offering, hoping to take back control of showrooming activity while providing shoppers with the kind of mobile-enabled
omnichannel shopping experiences they want. Target is testing an image recognition mobile application to provide instant access – including purchasing capabilities – to products appearing
in print ads, catalogs and on in-store signage. The In a Snap app launched this month and is playing a key role in the retailer’s back-to-school marketing campaign, with the app featured in ads
for Target’s Room Essentials brand that are appearing in print magazines such as RealSimple, Architectural Digest, Domino and others.