Target Takes on Amazon with Image Recognition

Target is answering Amazon’s image recognition application with its own offering, hoping to take back control of showrooming activity while providing shoppers with the kind of mobile-enabled omnichannel shopping experiences they want. Target is testing an image recognition mobile application to provide instant access – including purchasing capabilities – to products appearing in print ads, catalogs and on in-store signage. The In a Snap app launched this month and is playing a key role in the retailer’s back-to-school marketing campaign, with the app featured in ads for Target’s Room Essentials brand that are appearing in print magazines such as RealSimple, Architectural Digest, Domino and others.
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Tags: mcommerce
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