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ACSI Index: Search Engine Users Sometimes Find Satisfaction

  • ACSI, Thursday, July 24, 2014 1:06 PM

Customer satisfaction with portals and search engines jumps 5.3% to a score of 80 -- largely on the strength of the world’s most popular search engine, Google, which rose 8% to an ACSI score of 83. Other search engines and portals fell below Google for user satisfaction. The combined score for smaller, niche-like search engines is up 10% to a score of 77. Bing fell 4% to 73 and ties with MSN, which fell 1%.

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