• Mobile Commerce Daily, Wednesday, July 30, 2014 11:01 AM

IKEA is embracing omnichannel shopping with new mobile functionality that allows users of its mobile catalog application to save their favorite items as a shopping list to be used on the Web site or in-store, and also allows for the creation of shopping lists compiled from multiple publications issued by the home-furnishings retailer. The Sweden-based company unveiled the new app in conjunction with the release of its 2015 catalog , which focused on bathroom and bedroom furnishings and is themed, “Where the Everyday Begins and Ends.” Although the new list functions are relatively easy to use on a smartphone, the richer content seems better suited to the larger screens of tablets.

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