Around the Net
Showrooming Trend Reverses, Says Study
- Luxury Daily, Friday, August 1, 2014 10:37 AM
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance. Unlike “showrooming” where consumers let in-store prices duke it out with discounted online prices, “Webrooming” occurs when consumers research online before shopping in-store.
