• VentureBeat, Friday, August 1, 2014 2:14 PM

VentureBeat has posted an article written by Matt Westover, general manager of audience suite at Turn, urging markets to “demand more from [their] data.”

“Lately, the industry conversation around data-driven marketing has gotten stuck. Too much of the conversation is focused on applying data to advertising -- activating your data to push out and target messages. Activating your data is well and good, but that’s only one small piece of the picture,” the post reads.

It argues that data is “good for a lot more than targeting ads,” including helping marketers with budget allocation, brick and mortar merchandising strategy and messaging strategy.

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