Amazon Fire Phone Found Useful by Testers

Amazon conspiracy theorists… you’re probably right about Jeff Bezos’s motive for entering the smartphone race. In a day when your smartphone needs to do everything possible but, well, have the ability to make a phone call (who does that these days?), the Amazon Fire Phone clearly is a device to drive its users to buy more from Amazon. UserTesting set out to answer one question: Could Amazon’s Firefly be an experiment? 

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