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Amazon Fire Phone Found Useful by Testers
- Multichannel Merchant, Monday, August 4, 2014 12:05 PM
Amazon conspiracy theorists… you’re probably right about Jeff Bezos’s motive for entering the smartphone race. In a day when your smartphone needs to do everything possible but, well, have the ability to make a phone call (who does that these days?), the Amazon Fire Phone clearly is a device to drive its users to buy more from Amazon. UserTesting set out to answer one question: Could Amazon’s Firefly be an experiment?
