Mall Owner Expanding iBeacon Deployment

Mall owner and manager Simon is expanding its use of Bluetooth-enabled iBeacon technology to create 200-plus  retail destinations in the United States and help bricks-and-mortar retailers evolve the shopping experience. Simon’s deployment of Mobiquity’s Mobi-Beacon network, already in place in 75 of its premier shopping destinations, provides a unique, opt-in opportunity for customers to engage with retailers, brands and mall apps for timely and contextually relevant personalized offers, information and real-time experiences. Operating off the Mobiquity network retailers in Simon mall locations are able to reach numerous shoppers every week on their mobile phones.

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