Around the Net
Commentary
Setting Proper KPIs In A Programmatic World
- Advertising Age, Friday, August 22, 2014 4:23 PM
Advertising Age has posted an article, written by Doug Miller, VP of analytics at Rocket Fuel, explaining how marketers should set KPIs in the “programmatic-era.” Among the advice given is reminding the industry that “cheap is not a synonym for ‘efficient’” and that marketers should “get really good at understanding what [they] can measure well today and know how accurate [their] attribution partners are.”
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.