Target, Nordstrom Expand Mobile Commerce Options

In the latest example of how social commerce is quickly gaining steam, Target and Nordstrom are betting the enthusiasm of Instagram users will translate to sales by making it easy to purchase products on display on the retailers’ social network profiles. Consumers have been known to spend hours scouring Instagram for images of the exact product they want. Now, these users will be able to purchase items from brands participating in the program with just a few clicks.

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Tags: mcommerce
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