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Mental Floss Winning Online Video

What does good online video look like? It’s a question many publishers, with very little experience in the field, are struggling to answer. The New York Times thinks Mental Floss has Web video figured out. The “quirky 13-year-old magazine published nine times a year and specializing in knowledge and trivia … has become one of the industry’s biggest and unlikeliest video success stories by deploying a secret weapon -- John Green, the author and YouTube star,” NYT writes.

 

Read the whole story at The New York Daily News »

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