Ecommerce boutique retailer Rue La La is expecting big things from its mobile application during the 2014 holiday season after seeing more than 50 percent of its sales through a mobile
device during the 2013 holiday season. Following last year, the app has received several upgrades in attempt to respond to customer feedback that Rue La La has collected. As Rue members
become more comfortable spending via their mobile devices, the brand is prepped and ready for a hopeful and profitable season.