7-Eleven Links Free Coffee Deal to App

7-Eleven is building customer loyalty by launching a program that lets customers earn a free cup of coffee with their purchases through the convenience store chain’s mobile application. In the “Every 7th Cup Free” coffee-rewards program, every time a customer buys any size cup of coffee, the cashier will scan the member’s bar code in the app, resulting in a coupon for a free medium coffee after six purchases.

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